CANON - Investigation and Analysis

Investigation and Analysis

Client and Subject Matter Research

Before producing some content for Canon, I needed to research into the company and see their history and what they do as a company. I also looked into previous Canon advertorials and campaigns to get an idea on what to produce and how it will meet with other client (Canon) advertorials. 

Audience research

For the first initial step for audience research is gathering a questionnaire and gather answers about my audience. Here is the full form in which the audience had to fill out and complete to gather research for my audience.

Focus Group

Analysis of results

After doing both the focus group and the questionnaire. I created a PowerPoint which presented the results for the project and in this analysis, I showed how these results can help me in my project.