Interpreting the brief - Health

Interpreting the brief

I will be producing a TV advert and a radio advert for the client which is the NHS through the Better Health campaign. The client (NHS) has asked me to help promote this campaign to a younger audience and widen their audience by making this TV advert. Their primary target audience is for young people aged 16-20 and raise awareness and encourage young people to be involved into the campaign and improve their health and wellbeing because of being in this campaign.

I will have to overcome many challenges in this project including the timescales for the campaign, overcoming the efforts of premiere pro and fixing errors I may have whilst editing the project once filming has finished.